Associated with the page Discover Brossard
Brossard’s new visual identity
A dynamic, inclusive and forward-looking city
In 2024, Ville de Brossard rolled out a new brand image, marking an essential turning point in its evolution. This transformation reflects the community’s core values and a vision of a prosperous, inclusive and sustainable future.
Our signature, “Living in the present. Building the future”, reflects Brossard’s commitment to creating a humane, connected and innovative living environment for its citizens.
“Our new image reflects not only who we are, but also what we want to become: an inclusive, welcoming and forward-looking city.” – Doreen Assaad, Mayor of Brossard
A city looking to the future
Welcome to Brossard, a dynamic city on Montreal’s South Shore, where innovation, diversity and quality of life meet. With this new brand image, Brossard proudly positions itself as a city resolutely focused on the future, while remaining true to its values of proximity and sustainability.
Our signature, “Living in the present. Building the future”, embodies our commitment to creating an inclusive and welcoming environment for all, while promoting sustainable development, urban innovation and the well-being of our citizens.
Brossard’s DNA: diversity and commitment
Brossard is much more than just a city on Montreal’s South Shore. It’s an evolving community rich in diversity, where every resident can flourish and play an active part in building a promising future. Our values, such as proximity, inclusion, cultural diversity, innovation and well-being, shape this unique city.
These values enable us to offer a living environment where it’s good to live, work and play.
The eight axes that define the city’s future
This project, designed with the Orangetango agency, goes beyond a simple visual change. It symbolizes Brossard’s commitment to being a dynamic city ready for the future, based on the eight axes that define it:
Family
At Brossard, family is at the heart of our priorities. With infrastructures such as a library, aquatic complex, parks and sports facilities, as well as schools and a future multi-generational center, every member of the family can thrive in a safe and friendly environment.
Community
Community life is a profound aspiration for Brossard. We promote socio-cultural exchanges and organize activities that bring people together to encourage social interaction and strengthen ties between our citizens. Our aim is to create a livable city for everyone.
Multicultural
Brossard is rich in diversity: more than a third of its population comes from a variety of cultural backgrounds. 57 communities help shape our dynamism and create a unique, welcoming atmosphere open to all. This plurality is a real strength, nurturing intercultural dialogue on a daily basis.
Urban
The twelfth largest city in Quebec, Brossard is distinguished by its economic and real estate growth. With its business center, thriving shops, restaurants and numerous cultural activities, Brossard is a must-see destination for foodies and shoppers alike.
Inclusive
Brossard is an inclusive, supportive and committed city. As a member of the Coalition of Inclusive Municipalities, Brossard is one of 111 Canadian cities supporting initiatives against racism, discrimination, exclusion and intolerance. Our commitment is to make Brossard a place where everyone feels at home.
Visionary
With its sights set firmly on the future, Brossard is already looking ahead to 2040 with a vision of an inspiring, sustainable and inclusive downtown. Our plans for the future are centered on innovation, citizen participation and harmony between urban development and environmental protection.
Green
Respect for the environment is at the heart of our approach. With projects in forestry, urban agriculture and a commitment to sustainable mobility, Brossard is committed to a socio-ecological transition. We believe in a city where nature, well-being and citizen participation take center stage.
Welcoming
Ideally located between the Samuel-De Champlain Bridge and the Réseau express métropolitain (REM), Brossard is a connected and welcoming city. Whether for business or leisure, we’re proud to offer a modern and welcoming setting, conducive to discovery and innovation.
This new identity underscores Brossard’s DNA: a multicultural, welcoming city that combines urban life with suburban tranquility. “This transformation will enable us to better communicate our ambitions for the future, while remaining true to our values,” concludes Guy Benedetti, General Manager.