We all experience more difficult situations in our lives at different times, and sometimes this takes its toll on our patience and character, for all sorts of reasons, and we understand this. What’s more regrettable, however, is the impatient and aggressive behavior expressed towards certain City staff and elected officials in the performance of their duties.
The Ville de Brossard has launched the campaign: In Brossard, we respect each other.
In March 2022, in the wake of the pandemic, we wanted to remind everyone that we’re all human and that we’re all in the same boat, so the Ville de Brossard launched the “In Brossard, we respect each other” campaign. The aim of this campaign was, and still is, to strengthen the bond between employees, elected officials and citizens, to raise awareness of the realities faced by the city’s staff and elected officials, and to demystify the roles they play in serving the population.
With their positive approach and warm colors, the visuals convey the campaign message in a harmonious, friendly way.
Inspired by existing and well-known proverbs, the messages offer a playful wink adapted to the context of municipal life.
The slogan, “À Brossard , on se respecte” (In Brossard, we respect each other), is the unifying element of the entire campaign, reminding us of the essential courtesy we all owe each other.
The campaign is active and recurring, so you’ll see visuals appearing at different times throughout the year.
In Brossard, we respect each other, because you’re never better served than with a smile!
