Ville de Brossard launches “À Brossard, on se respecte” campaign today
The City of Brossard is today launching the “À Brossard, on se respecte” campaign, aimed at raising awareness of the courtesy and respect that must prevail in all forms of communication between city staff, elected officials and Brossard residents.
“Of course, we all have our moments of impatience – we’re all human. But courtesy and respect, whether with municipal staff, elected officials or citizens, always have their place in our exchanges and help ensure that the climate is one of collaboration, for the good of all,” explains Mayor Doreen Assaad.
The aim of this campaign is to strengthen the ties between city staff, elected officials and the people of Brossard, to demystify the roles they play in serving citizens, and to raise awareness of municipal realities.
Visual signature
With a positive approach and warm colors, the visual concepts convey the campaign message in a harmonious, friendly way. Inspired by existing and well-known proverbs, the messages offer a playful wink adapted to the context of municipal life. The slogan “À Brossard, on se respecte” (“In Brossard, we respect each other”) is the unifying element of the entire campaign, reminding us of the essential courtesy we all owe each other.
These visual concepts will be deployed throughout the city, and video clips will also be posted on the city’s social networks and on the brossard.ca/respect web page.
